27th May 2010/ Bern

The Day of the Brand, launched by Promarca, the Swiss association for branded products, together with htp St. Gallen is taking place for the first time. The objective of the day is to inspire those who have an affinity to brands and their respective associations. In a country like Switzerland, which is lacking in raw materials, prosperity is secured through knowledge, innovation and creativity. These are contributory factors to the distinguishing of branded products and, in turn, brand companies.

As part of the day, a brand convention will take place for Swiss professional experts. The University of St. Gallen is involved as a co-organiser of the event. Grüneköpfe will contribute to the event by means of a presentation entitled “Reasons for and Advantages of the Integration of Sustainability into the Brand Management” at the forum “Sustainability as an Element of Brand Management”.

PDF Program & Registration